The iconic yearbook and class ring brand Balfour & Co. likes to think of itself as “a century-old start-up.” The Dallas-based brand received a majority investment last March from a group of investors led by a subsidiary of Cerberus Capital. After merging several brands last October under the name Balfour & Co., she is now launching something new: an exclusive collaboration with Kendra Scott on a new collection of Greek jewelry.
As one of the largest launch services companies in the United States, Balfour has 5,000 employees nationwide. He’s known for everything from caps and dresses to classy jewelry and clothing, ad merchandise and photography, and millions of yearbooks scribbled with inside gags and notes from fellow graduates.
But today that sound you hear is the whisper of countless brotherhood boys and sisterhood sisters looking up from their beer pong to ask, “Did someone say Greek jewelry?” “
The line represents 108 fraternities and sororities
The Kendra Scott Greek Collection is launched with rings, necklaces and pendants representing 108 fraternities and sororities. Other Greek organizations will be added over the next few months. Styles vary by organization, but the overall collection includes three women’s rings, three women’s necklaces, and two men’s rings, all created with Scott’s signature styles, stones and metals.
The collection is personalized, built and commissioned exclusively by Balfour & Co.
“We are proud to offer our customers such a remarkable way to commemorate their Greek experience and make it truly unforgettable,” said Ryan esko, CEO of Balfour & Co, in a statement. “Our collaboration with Kendra Scott on this unique Greek line is a natural extension of our collection of successful Kendra Scott class rings, and we are delighted to deepen our relationship with the company.”
Extends Balfour-Kendra Scott Collaboration
This isn’t Balfour’s first dance with Texas-based Kendra Scott. In April 2020, Kendra Scott launched her very first brand collaboration with Balfour: a line of eight styles of rings and two pendants. Designed to “reinvent tradition”, they offered students a new way to celebrate their academic achievements while reflecting their own unique style.
This 2020 collaboration was formed after the success of Balfour offering a free Kendra Scott piece of jewelry with the purchase of a Balfour class ring in fall 2019.
“The response from customers on the Kendra Scott class ring collection has been beyond our expectations,” said Scott Blevins, Balfour’s product manager, in the release. Now that the company is going Greek, it hopes to generate even greater interest nationwide.
The Greek collection is customizable
There are many ways that Kendra Scott Greek jewelry can be personalized. Metal options range from sterling silver to 18 carats gold in white, yellow and pink. Coins can be engraved with the Greek letters, crest and logo of an organization, as well as personalized elements such as a member’s initials, date of engagement and positions held.
“Bringing these styles to an exclusive Greek life allows us to offer additional pieces that they cannot get anywhere else,” said Jaclyn Canon, Marketing Director of Balfour.
The collection is sold exclusively on Balfour.com, the company said.
Cerberus Capital became majority shareholder last March
Last March, a group of investors led by a subsidiary of Cerberus Capital Management became the majority shareholder of Balfour’s parent company, American Achievement Corporation. Ryan Esko was appointed CEO at that time. The investment was aimed at making the company “well positioned to invest further and develop its business for the long term”.
Consolidation under the name of Balfour & Co.
Last October, American Achievement Corporation renamed itself Balfour & Co., bringing together its seven brands, including Balfour and parent company Iconic Brands, under the new name Balfour & Co.
“Bringing together our diverse businesses under one name is part of our strategy of teamwork and excellence for our customers every day,” Esko said at the time. “The additional investment from our new owners gives us the fuel we need to achieve excellence, innovate further and launch our next phase of growth. “
This next phase of growth is already underway and she has a Greek accent.
Subscribe to the list.
Dallas innovates, every day.
Sign up to keep tabs on what’s new and what’s next in Dallas-Fort Worth, every day.