Giannis Antetokounmpo is an incredibly kind and gentle person, but he doesn’t take copyright infringement lightly.
Part of his identity on the pitch has been associated with his nationality and athletic gifts which have earned him the nickname “The Greek Freak”. His transformation from lanky prospect to owner of the NBA’s baddest cup was inspirational.
Still at just 27, Giannis Antetokounmpo has a Hall of Fame-level resume. 1x Finals MVP, 2x MVP, 1x DPOY, 1x MIP and multiple all-star, all-NBA and all-defensive selections adorn his silverware with a championship ring.
Also Read: ‘Giannis Antetokounmpo Becomes the First Player to Have 4 Consecutive All-NBA All-NBA First Teams!’: NBA Twitter Reacts as Bucks MVP Named to His 6th All-NBA Team in Quite a Way
Known for his fight on the pitch, Giannis has lived up to his “Greek Freak” tag. His range of “Greek Freak” and “Zoom Freaks” endorsements have been immortalized in modern NBA lore.
The “Greek Freak” tag is now part of Giannis’ identity. Due to its popularity, the label’s value as intellectual property is considerably high. As a result, Giannis often resorted to the weapons of the law to protect his brand.
Giannis Antetokounmpo has filed more than 52 complaints for misuse of “Greek Freak”
According to reports, Giannis has filed about 52 federal cases to protect its intellectual property rights. From baby clothes manufacturers to trading card sellers, a wide variety of offenders have been prosecuted by Giannis.
Giannis Antetokounmpo is as aggressive on court as he is on the pitch.
On July 16, with the Bucks/Suns series tied 2-2, Giannis filed a lawsuit against those who infringed on his GREEK FREAK trademark.@Giannis_An34 holds the GREEK FREAK registration for clothing and backpacks. pic.twitter.com/YSUsy7wo2T
—Darren Heitner (@DarrenHeitner) July 22, 2021
Giannis objected to the use of “Greek Freak” in trading cards, clothing, backpacks, etc. The lawsuits filed by Giannis demanded at least $2 million. This figure is indicative of the value associated with Giannis and the market he controls.
One of the most popular athletes to date, the suits will hold value in the eyes of the law. This stems from Giannis’ prior use of the trademark “Greek Freak” commercially. The fact that his identity is almost synonymous with the phrase adds to the case.
The law will take its course and Giannis hopes to max out the “Greek Freak” tag. 52 lawsuits later, companies should probably stop using the “Greek Freak” tag.
The Bucks star is said to be looking to build the brand while fighting for his value. 52 suits later, the “Greek Freak” should remain unique to Giannis Antetokounmpo and his brand.
Read also : “Michael Jordan and LeBron James have never done what Giannis Antetokounmpo does!” : 200 points, 100 rebounds and 50 assists for the first time in a playoff series, The Greek Freak script history