Greek Prime Minister Kyriakos Mitsotakis expressed confidence that Greece will continue to win over more international travelers as the country’s reputation and brand grows stronger.
One of the country’s key industries and one of the main revenue generators, tourism can usher in the new era by improving the products on offer, extending the tourist season and promoting alternative forms of tourism, Mitsotakis said during of a meeting this week on cos with the mayor of the island Theodosius Nikitaras and local tourism stakeholders.
Commenting on the data provided by the Minister of Tourism Vassilis Kikilias, Mitsotakis said that “the numbers are encouraging. It must be recognized that the substantial improvement in the country’s image has had a direct effect on our tourist product”.
Mitsotakis pointed out that the handling of the Covid-19 pandemic has further upgraded the country in the global tourism market.
“Greece has handled the coronavirus pandemic much better than many other European countries, with responsibility, professionalism, with new digital tools, and this has helped us to change the overall image of the country, so that today the Greece could be a preferred destination for visitors from all over the world,” he said.
Referring to the “GR-eco Islands” program, the Greek Prime Minister went on to note that the dynamic transition towards a green and circular economy through initiatives implemented for the green transformation of the islands, will contribute both to improving the residents’ quality of life and improve the country’s tourism product, making Greece even more attractive.
Finally, the meeting on Kos, focused on restoring tourist flows to the island which has suffered greatly from the current refugee crisis.
In the first four months of 2022, Kos welcomed 113,000 visitors, recovering 92.4% of pre-Covid 2019 levels. Inbound traffic in the January-April period marked a 6.1% increase from compared to 2019, with passenger flows from Germany increasing by 13.4% and from the UK by 174% in 2019.
Earlier this year, the Ministries of Tourism and Migration joined forces to promote the five eastern Aegean islands (including Kos) which have been hard hit by the ongoing refugee crisis in recent years, which has weighed on inbound tourism. They agreed to allocate 2 million euros for the tourist promotion of the islands and to grant compensation or subsidies to areas affected by refugee flows and the Covid-19 pandemic.
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