PM: “Greek tourism will emerge stronger from the pandemic”


Greek Prime Minister Kyriakos Mitsotakis. Photo source: @primeministerGR

“The Greek tourism industry will emerge stronger from the pandemic,” said Prime Minister Kyriakos Mitsotakis Wednesday, after a teleconference presentation by the Greek Tourism Confederation (SETE) a national action plan for the sector.

Mitsotakis thanked everyone who worked on the “National action plan for tourism”, which he described as “holistically structured and designed”.

The Prime Minister expressed his confidence that Greece and its tourism industry “will come out winners of the pandemic crisis ”.

“The country is currently in very good shape in terms of international image,” he said, adding that Greece has significant advantages when it comes to the latest tourism and travel trends which include a shift towards the well-being, experiences, culture, connection and cohabitation with nature.

“Now is the time to implement a long-term strategic plan that will be able to highlight all of these very important comparative advantages,” he said.

Greek tourism plan to launch cooperation

SETE presented the final version of “Greek Tourism 2030 | Action plan»Study carried out jointly by Deloitte – Remaco on behalf of INSETE, the research arm of SETE.

The study provides data to help policymakers develop a national tourism strategy and implement actions that will lead to an extension of the tourist season, an improvement in the share of tourism activity and demand across the country, and an increase in the average duration of stay and tourist spending in the years to come. It is also exploring ways to further develop Greek tourism offers and products in terms of destinations and clusters across the country.

Kyriakos Mitsotakis. Photo source: Dimitris Papamitsos / Office of the Greek Prime Minister

“SETE presented to the Prime Minister the National Action Plan for Greek Tourism fulfilling its role and responsibility as a social partner. This is the start of a public consultation on tourism in the new era, ”said President of SETE Yiannis Retsos via his twitter account.

Retsos described the action plan as a “roadmap for tourism to enter the new era. This study responds to the needs of the time and takes into account the particular characteristics of the tourism sector, which is dynamic and adapts to changes ”.

The head of SETE added that the aim was for the national action plan to launch a public consultation at both central and regional level “because the successful implementation of any strategy requires partners”.

The participants in the teleconference, including Minister of Tourism Vasilis Kikilias, recognized the resilience of the sector in 2021 and the fact that it has managed to exceed all forecasts and all challenges.

Greece achieved its target for 2021 recover about 50 percent of pre-pandemic tourism revenues and exceed initial expectations.

the Bank of Greece projects that the Greek economy can grow at a rate of 5 percent this year if the tourism sector continues to perform well.

Mitsotakis said it was crucial to rethink and learn from Covid-19 and plan ahead for Greece’s branding success in the post-pandemic era.

“I believe that the coming year will be a year of transition with a very intense tourist traffic rate, as long as everything goes well with the Covid-19.”

The Prime Minister added that the priority now was to “transform this important text into a line of action”, he said.

Kikilias spoke about the importance of the action plan, which not only identifies new tourism products, but details the means to develop them and examines each destination separately as well as its key role in decision-making and policy-making.

“It can potentially serve as a model for any destination in the country that aims to develop tourism,” he said, adding that it can also provide policy guidance to the DMOs (Destination Management Organizations) that will be created under new tourism legislation.

Last week the Deputy Minister of Finance Theodoros Skylakakis approved 55 projects, including key tourism investments, budgeted at 3.35 billion euros to be financed by the National Recovery and Resilience Plan “Greece 2.0”.

The teleconference included, among others, the Minister of State George gerapetrite, Deputy Minister to the Prime Minister Akis Skertsos, Deputy Minister of Tourism Sofia zacharaki, CEO Marketing Greece Ioanna Dretta, and INSETE research director Aris Ikkos.

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